The 21st century had brought new drives and innovative ideas to the society through rapid development of information technology and rapid increase in information exchange. There has been a rapid use of information technology in today’s community and it has also has brought rapid changes in the society. The changes are not only in the context of data processing and computing but, also the way of communication between individuals, organizing of the daily activities, education progress, and how the business is carried out etc. All these were made possible through the adoption of information technology, computer network and internet. This has provided the businesses with immense opportunities for running their operations. Businesses are now able to conduct transactions across geographical boundaries, irrespective of time zone with high efficiency. E-Commerce has evidently become the trend of the century.
It’s a busy life for everyone nowadays. The odd working hours, tight schedules and time constraints have changed the shopping mode of people. Consumers prefer E-Commerce as the convenient method for shopping. Consumers love easiness in shopping as it can save their time and money. E-Commerce business is an efficient retail method for business transactions. The start-up costs for establishing an E-Commerce business is far more less than business expansion with more brick and mortar locations. Limited employees are required to perform the operations such as inventory management and billing. There is no need for geographic location search or to worry about paying high utility costs for the facility.
Every E-Commerce business has room for improvement. Whether it’s about starting a new one expanding the current one, there is always enough way to make profit. Boosting the conversion rate of your website is one of the effective ways to generate more revenue. There is no need to fuss about product changes or about increasing the website traffic. There are certain tips, tricks and practices that can double, triple or even quadruple your conversion rates within a short period of time.
Here are some tricks and trips that can save you with conversion points.
Boosting the page load speed
How fast does your website load? If the website is too slow in loading, it can be troublesome to the traffic creation which will affect the different stages of buying process. The conversion rates can be elevated if you are saving the seconds off the loading time. The managers have to come up with ways to make the website faster. Many businesses tend to switch to web hosts or upgrading the hosting plan to accommodate more traffic. Using an image compressor and removing the unnecessary files and code from your site can be one way of getting the required traffic. CDN (Content Delivery Network) can also be considered for optimizing the network speed.
The first impression and benefits
It is important to note that the first 30 seconds after visiting the website is most crucial one. If the people don’t find what they came looking for, they will leave. If the site has a bad layout and loading problem they won’t feel comfortable in using the website. The first impression is the last. You need to develop a clean page layout and make sure that the product is visible. You need to create a native look and feel for the website. The site should not look dated or bizarre. The consistency between the source of traffic and the landing page should be ensured. A super- fast page speed should be ensured. More than half of the mobile users abandon the website that takes more than 3 seconds to load. AMP (Accelerated Mobile Pages) technology can be implemented to reduce page loading time and create mobile- friendly website.
You should list the specifications and features, especially when they provide a unique competitive edge. But it should be considered later. The page should open with a short, compelling description of your products key benefits. The customers don’t care what a product can do; they care about what that product can do for them.
Simplified design
Simplicity is the essence. You have to eliminate clutter from your website and make use of whitespace and visuals sparingly in the homepage. The site structure has to be optimized and it should be made easy for the visitors to navigate. If the site has too many flashlights, bells and whistles it will distract the visitors. By putting up a simplified design, the customers can focus on the products, value proposition and other elements that can convince them to buy the products. Simple designs will also load faster which is also related to the loading speed of the website.
Be Informative
This is another trick that can be used for increasing the conversion rates. Adequate information about the products has to be provided so that the customers can feel comfortable while doing business with you. Robust product descriptions are a must. Sometimes the potential customers won’t be able to handle the product before purchasing it, the website has to be put into life with product descriptions. You would only know that what features are important to your own products. And it has to be ensured that this information is well communicated with the customers.
Another tactic is providing the customers with an in-depth FAQ (Frequently Asked Question) page including answers on specific product or category pages as appropriate. In addition to this, you should also be upfront and informative when it comes to logistical information, delivery times, shipping details etc. This can help you in gaining the trust of the potential customers.
High quality visuals
Website with enough text alone won’t help conversion. There will also be a need to input high quality images and videos. The visuals should provide the buyer with as much as information about the product. You need to take picture from every angle possible. Zoom in the details and its features. Show the product in action. Using videos to demonstrate the product can make the customer interested in the particular product. Quality plays the main key when it comes to visuals. Using a powerful smartphone to snap the pictures won’t work well, instead you can hire some professionals to capture quality and interesting clicks.
Scarcity, Urgency and Exclusivity
Implementing tactics like scarcity, urgency and exclusivity can be a great way to get through your potential customers. The three items relate to each other, but there is a difference in their implementation. Scarcity can be used to inform the customers about the limited items left in the stock and you aren’t exactly sure when will they be back in the stock. With urgency you will be able to put a time limit or deadline on your customer’s order, which after a point of time the offer, may expire. This works well with the holiday season, when it is the best time of essence for the gift givers. Exclusivity is about playing to the customers desire to be part of the crowd. For example a free exclusive gift can be offered to the customer during the festival season. A message is provided through exclusivity: “Act now or the opportunity will slip way”.
Live chat support
Businesses have to provide the shoppers with excellent customer service. It will increase the purchase traffic. Live chat is a support method of choice when it comes to online shopping. A live chat agent can clarify all the enquiries by a customer. Data shows that customers who use live chat are 3 times more likely to buy than those who don’t. Adding of live chat support in your website can increase conversions by 20% and increase ROI.
There are so many things through which you can increase the conversion rates of your e-commerce site. If you put down a single hack among these can positive return on investment. You can start with improving the loading speed of your site before jumping to other tactics. You can make one change every week or month and that will bring out a difference in the traffic. It is a more manageable way to make improvement in the site rather than putting up multiple changes at once. You will need to analyze the site data to see the impact that the changes had made in your website. The life and death of an E-Commerce business depends on the effectiveness of the website.
If you want to revamp your E-Commerce site with an integration of these functions, connect with Estrrado Technologies and get the benefits.
