The popularization of smartphones and access to the web have left the way open for application development. According to Comscore’s The Global Mobile Report , more than 67% of the world’s population — 5.2 billion people — currently use mobile phones for gaming, banking, shopping, and other purposes.
According to the Digital Trends 2020 report , by SimilarWeb, mobile consumption is projected to increase by 30.6% compared to 2019, while desktop usage is expected to drop by 3.3%.
The preference is due to the convenience of doing simple everyday tasks with just a few clicks. After all, whether for shopping, checking your bank balance or surfing the web via mobile, everything is done in the palm of your hand.
The growth does not stop there, as the Cisco Mobile Data Traffic Forecast study predicts 1 trillion gigabytes of data traffic on mobile devices by 2022. In this scenario, this modality will be responsible for 20% of mobile traffic.
How to develop mobile apps?
With signs of growth in this and the coming years, it is important to understand how to structure a mobile application development project .
Before getting down to business, however, it is worth considering some factors that help design the process, optimize the steps and avoid wasting resources. Below, check out some tips!
Structuring the idea
As with any project, the first step is to identify which message will be conveyed. Thus, it is necessary to develop the idea, taking into account the content and visual identity. Think about the problem that the application will solve, what features and integrations will be, how the flow and main screens will be, and assess the competitive differentials.
By structuring the idea with the most relevant points to put the project into practice, you begin to prepare the MVP (Minimum Viable Product), which helps to validate the feasibility of the proposal.
Capturing the game changer
Have you ever heard the expression? The game changer concept can be applied in several areas, but technology is one of the most outstanding for being directly linked to innovation. It’s like a “watershed”, an insight or a decisive factor that can revolutionize development and change the way people consume the app.
Pricing
As, in many cases, it is necessary to hire a specialized platform for the development of applications, this value must be taken into account when pricing the app.
Thus, it is important to keep in mind a minimum amount before starting to develop. One idea is to divide prices by difficulty levels, for example. You can also consider features, design, or time to make.
Application launch
Launch time is also an important step in the project. You need to create a developer account in stores — Play Store and App Store — where the app will be made available to users and wait for approval. Once the app is released, the focus shifts to investing in marketing in order to spread the word and attract your audience.
3 tips for developing mobile apps
Now that you know the process for developing mobile apps , it’s time to learn the practical tips. It all starts with market research, which involves defining the audience you want to reach, as well as the demands to serve you.
1. Advanced market research
Remember the message when structuring the idea? By performing advanced market research, you can assess whether the app offers a solution to a recurring issue. Also, think about how the product differentiates itself from its competitors and what kind of innovation it offers potential users.
2. Definition of the app’s audience
By the way, another valuable practical tip is to understand who the people are who can benefit from using your app. Detail with as much information as possible — age, interests, pain, how you consume content on the web, which channels this audience is in, how the app would help solve their problems, etc.
3. Requirements and adaptations
When defining the audience, keep in mind the users’ requirement to consume your product and ignore the competition. To do this, keep up with market changes, propose innovation and bet on quality and value delivery. Also, consider the app’s suitability for different operating systems such as Android and iOS.
Finally, keep in mind that having expert help is a safe, agile, and efficient way to keep up with the latest market trends and put application development into practice.
Want expert help to turn ideas into amazing apps? So get in touch with us right now and get your project off the ground!
