Tale‘o’Meter Case Study – The world’s first Tamil audio story OTT platform.
Tale‘o’Meter Case Study – The world’s first Tamil audio story OTT platform.
Client
The client wanted to create a unique platform that offers users a diverse range of audio stories across various genres. These audios should become companions to the listeners, providing them with an interactive and immersive experience to make mundane moments enjoyable. They also wanted admin functionalities such as managing contributors, scheduling, analytics, and user data.
Industry
Entertainment
Requirement
Key Features
Solution
Estrrado developed an app that has user-centric features and comprehensive admin tools.
Users can easily navigate the app and access the required audio effortlessly, enhancing user experience. The app incorporates a notification system wherein users receive updates on their favourite genres and new releases, increasing user engagement.
The live chat feature allows users to interact with administrators, providing an immersive experience. Users can also submit personal incidents, which would turn into stories. This gives way to interactive experiences and personalised content.
Admins can easily onboard different story contributors and narrators, enriching the variety of content available on the platform. The platform also offers scheduling options for publishing audio stories at specific times and dates.
Real-time reports provide insights into daily listenership and audio views for each story, improving the decision-making process. The admin dashboard ensures data authenticity by enabling access to user details through phone numbers or email addresses, enhancing security and trust. Admins also have the flexibility to update the app voluntarily or through forced updates to ensure users have the latest features and improvements.
Result
Estrrado delivered an app that creates an engaging user experience and empowers administrators with comprehensive management tools. Tale‘o’meter was developed for the Tamil-speaking community all over the world but is now enjoyed by people worldwide despite the language.
Daily engagement comes in the form of storivia (stories with questions at the end), In storivia, listeners earn points and as a part of an upcoming endeavour, listeners can use these points to buy official merchandise.
The ultimate goal is to create an audio series that serves as daily news as well as audio stories people can enjoy anytime and anywhere. Tale‘o’meter is now one of the leading audio story OTT platforms.
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