Consider the innovation factor
According to the current public of the business, it is possible to extract important information in order to seek innovative solutions that can help both in retaining current customers and in attracting new ones.
So ask the following questions to promote innovation within your grocery store:
What is your store’s customer profile ?
What do they look for, other than prices? Want more variety? Payment flexibility? Better service?
What do they value?
What are the main consumption habits?
If the grocery store already has loyal customers, what led them to prefer your store to that of competitors?
In this case, it is even worth doing a brief survey with customers who always shop at your store. From this information it is possible to gather ideas to innovate and attract more customers .
Be present in the lives of consumers
Technology is daily present in the lives of modern consumers. We know that the majority of retail purchases are caused by the impulse factor. Therefore, one way to attract new customers is to be present on social networks.
Perhaps a new consumer need arises when viewing a promotion or the arrival of a new product in your store.
You can promote an ad on social media about a sweepstakes that will take place at your establishment. This is a way to encourage consumers to share this news with others and make their business better known.
One strategy that works and that all retail stores are adapting to is to create an e-commerce store . In this way, customers can search for prices, check news and get to know your store better in the comfort of their homes.
Improve your store’s positioning
The positioning of a store with consumers means that it has many customers or loses customers to the competition. It is basically a promise or a differential of the store that needs to be delivered to the consumer.
For example: do you want to position your store as having the greatest variety of products? Do you want to position the store as the one that brings the greatest cost benefit to the customer? As the one with the best service in the city? Is it the fastest in delivery?
This is positioning and if your store intends to expand the reach of customers, you need to review this factor and choose the most strategic at the moment.
Update the business façade
The appearance of the entrance to the establishment counts a lot for new customers to decide to visit the place. A good strategy is to place fresh or freshly baked products right at the entrance.
Another tip is to improve the visual identity of the brand and take the opportunity to put posters of lightning promotions at the entrance. This is also true for gondolas that need to have promotional labels, preferably colored, to attract the attention of visitors.
Use technology to your advantage
No establishment can establish itself if it does not have a state-of-the-art management system. Taking charge of the business, knowing everything that happens in each department and having the information you need for important decision making is the first step to start putting everything into practice.
From the moment the manager has a solution in hand that helps him in all of this, it is possible to make the customer service better and enhance the inventory control, the relationship with suppliers, merchandise conference , product disposition, and the efficiency of the POS.
ELVIS Ordering provides an on-Demand Order management system for various enterprises like Restaurants, Grocery ,automobile sales parts, laundry, clothes, home décor and healthcare among others . Get to know our solution and learn how we can help your grocery store to increase the audience of consumers!
