Flame App Case Study
Flame App Case Study
Client
Flame App is a mobile app for sports fans in Malaysia and worldwide to show support for their teams by sharing a virtual flame similar to the Olympic torch. Companies can also showcase their brand and products through the sponsorship platform.
Industry
Sports
Requirement
The client required an interactive mobile app where sports fans could support their teams, brands could endorse their products as well as include certain off-game features such as online payment, transport ticket purchasing, and customer loyalty points.
Key Features
- Sponsorship Platform
- Venue Location
- Ticketing
- Purchase Official Merchandise
- E-Wallet
- Transport Tickets
- Loyalty Points
Solution
The client approached Estrrado to develop a one-of-a-kind mobile app that met all the requirements. Therefore, Estrrado created the Flame app with the following features:
- Fans can share the virtual flame with other fans and become a part of the official virtual torch.
- Fans can track the number of flame shares and enable GPS location.
- Fans can collect sponsor loyalty points.
- Companies can use the platform to market their brand and products to drive sales and revenue.
- Develop a volunteer base that can be activated for games and programs.
- E-wallet for day-to-day digital purchases.
- Purchase official merchandise.
- Promote discounts and offers.
- Purchase online transport tickets.
Result
The result is a mobile app that boosts customer engagement and interaction. The Flame app was a successful endeavor with thousands of people downloading the app for various needs.
The app is functional in three ways – for sports fans in Malaysia and around the world to unite and show support for their teams, for brands to endorse their products, and for day-to-day activities such as E-Wallet and ticket purchasing.
Modules
- GPS Integration
- Online Purchasing
- Transport Ticketing
- Retail Platform
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